I’ll tell you what I think of Facebook. A new design is a new design, and some people will welcome it, some people will be reluctant to change. But that is not the problem. From a neutral perspective, Facebook is rolling out new features like the company is in a rush. How long ago did the “Wall”, “Info”, “Photos” buttons left the top to go under the profile picture? Not so long ago. And now they come up with a bunch of features, most noticeably the “ticker”, which exposes every single activity on Facebook of yours to each and every friend, in real time. Needless to say, I was confused about this, considering how Facebook has been widely criticized for its lack of privacy.
I have yet to see the good in the new design and features. Facebook destroyed their identity. What is the difference between Facebook and Myspace? Why did people move from Myspace to Facebook? Yes, the consistency. Myspace offered its users everything, much like a personal blog – you could change the appearance of your page any way you want, there were no restrictions. This created a mess – people put thousands of flash widgets, horrific fonts, autoplaying background music, colourful background images that prevents anyone from seeing the text above it, and so on and so forth. That was when Facebook stepped in. Facebook offered a clean and consistent design where user pages looked alike, except for the profile picture and the info. You no longer need to scroll down through 5 Flash widgets to find a person’s favourite film. It’s all organized, and at the same place for everybody’s profile. The news feed was not cluttered with a bunch of crap on the other side, leaving the users to focus on what’s most important: updates. Updates that people actually want to show the world, by pressing the “Post” button.
After the popularity went up, Facebook constantly changed its user interface to offer what they think is better than the old design. Sometimes they are so efficient in coming up with this stuff that a total redesign of the website was rolled out only months after the old design was introduced to users. The consistency was gone. People didn’t even have time to familiarize themselves with new features before they are hit on the head with new ones. Buttons are thrown across the page. More and more features are designed to expose every little bit of information a person can put on the site. The logical and efficient chronologically ordered “Most Recent” feed was gone. No pre-release statement was issued, features just come when Facebook wants them to come. Facebook is not in beta testing, and features should be announced to us before we are forced to use them.
Facebook was constantly under criticism for privacy, too. There used to be little to no privacy on Facebook. Users couldn’t control who sees what. That was improved a little, until Facebook rolled out the “ticker”, the little sidebar on the right that updated in real-time what your friends are commenting on Facebook. Sure, you may say that without the ticker people could still see your posts. Or you may say that I should shut up if I don’t want people to know something. Right, right, very thoughtful. Have you ever considered that nobody had time to go profile to profile looking at “recent activities”? Have you ever thought that the ticker was like providing you with a room full of screens with videos from surveillance cameras stalking each of the 1000 friends you have on your Facebook? There is a reason why Facebook was criticized. And then you might say “Facebook is a social network, it’s meant to expose you, so get over it.”. Sure, go ahead, say curse words loudly in front of your parents when you are talking on the phone. Or, you can scream “I HATE HARRY POTTER” to your friend while sitting next to a bunch of Potterheads. It’s your choice. When I posted the “Post” button to update my status, I agreed that it will be an announcement, and that it will show up on everybody’s home page. However, when I press Enter to post a comment, I only wanted to comment on the matter, and nothing more. I didn’t want my comment/opinion to be like an announcement, showing up as little text on everybody else’s homepage. It was meant for those who were interested and who wanted to read the comments, not for everyone.
So that’s what I think of Facebook. It’s going downhill. (And no, Tumblr is not cooler than Facebook in any way, in case you’re wondering). I don’t understand the motivation behind all the things that Facebook is rolling out, as they are doing it constantly, without letting the users know beforehand or get used to it afterwards. User feedback meant nothing to Facebook, because they are the developers, this is their website, they can do whatever they want with it. They don’t need any user feedback, they like a feature, they make it happen, even though millions of users feel the other way. So why is Facebook still the most popular site around right now? Because there was no alternative (there is now). How many social websites with extensive features exist, except from myspace and facebook? Myspace lost it, and there was a monopoly in social networking on the internet. All the criticism led to no change, because we had to endure Facebook no matter how bad it is going to be, for we had no other choice. However, Google+ stepped in a few months ago and it is pretty promising. I’m not going into detail about this, but Google+ got their plans straight and went right after Facebook, trying to solve the privacy issue that Facebook couldn’t in order to compete. The problem now is, will people be willing to migrate to a new site that is a bit better with new features and new looks, or will they just stay in their comfort zone, much like Windows users? All of you who said that people are just anti-innovation when they complained about new Facebook features, time to prove that you are not a hypocrite.
